Helvetica

Well, I found the movie to be interesting, but somewhat slow. I think Gavin said it best when he said it was interesting and boring at the same time. I never noticed how prevalent Helvetica is in our society, or even in the world for that matter. Now, though, whenever I walk around, I unconsciously look at the lowercase 'a' in the type to see if it's Helevetica or some other font.

I also never knew how popular it was to designers, and how some designers were obsessed with it, other's scorned it, and still others seemed to have more of a 'Helevetica period.' It makes me wonder what Frutiger thinks of Helvetica.

The music and cinematography during scenes where they were showing signs with Helevetica on them were done really well. I especially liked how they showed faded or ruined typography (peeling numbers, etc), because it was quite beautiful.