New Pepsi Branding

I'm not a big fan of the new Pepsi branding...

let me know what you think

You can't escape it

So, I went down to the Plaza this weekend with my family to look at all the lights they set up and such. All that I kept noticing though, was how many stores were using Helvetica as their font. not even kidding... I also noticed the ways stores were set up, as well as their overall feel and layout...it's like AHHHH! EVERYTHING IS DESIGNED!

I fear I can never see the world as a normal person again...which actually isn't so bad, because I feel like I appreciate things more...everytime I see something, all I can think of is 'Wow, somebody dedicated a lot of time to create this 'simple' piece of advertising.'...

When I think of everything in this world as someone's art project, my head feels like it will explode from the magnitude.

Or many that's just a pre-final projects headache.