One of the books had corporate logos and the processes, ideas, etc, that the designers went through to create the symbol. Flipping through this book I came across the page for Time Warner. Time Warner was actually two companies that merged: Time Inc., a publication company, and Warner Communications, an entertainment company. The designer decided to create logo that would encompass the ideas of both journalism and entertainment: looking and listening, reading and hearing, sending and recieing, etc....An eye and an ear were chosen to be used as symbols to represent both aspects, and in the final logo, they are combined to become the logo we know today:
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I just thought this was a very interesting revelation, because I had never really given too much thought to the logo before. Now I can see the ear and the eye and the logo becomes more powerful that way (kind of like with the arrow in Fed Ex)
Source:
Thomas, Gregory. How to design Logos, Symbols and Icons. 2000
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